Foundations Series:

A series produced for Adobe Discover to inspire, inform, and guide users through the basics of art and design. In addition to animated videos voiced by leaders in their field, the series also included interviews, informative and inspiring articles, and tutorials.

Design and Animation by: oddfellows / Produced by: The Adobe Studio.

What is Type?

The world-renowned German designer, Erik Spiekermann, shares expert advice on the basic essentials of typography.

What is Color?

Eddie Opara, partner at Pentagram New York and co-author of Color Works shares why color is among the most subjective — and powerful — design tools.

What is Layout?

The longtime creative director and magazine veteran Nathalie Kirsheh shares in the ins-and-outs of layout — and what makes for a particularly memorable design.

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Lili Hayes is Good at Being Bad

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Make it like Memphis