Adobe MAX 2020 celebrated creativity around the world... virtually. The conference brings people and ideas together to discover, discuss, and learn. We wanted to create an iconic, anthemic ID that visualized the creative tools of Adobe and expresses Adobe’s mission of "Creativity for all."

We partnered with Brand New School and curated a diverse group of artists—a broad blend of styles and identities from all across the globe and asked them to create MAX logo in their own style to represents a specific MAX segment.